MRUC to develop its own User Interface; issues request for proposals

In a bid to provide an enhanced user experience to all its subscribers, MRUC is inviting technology solutions companies to help develop a strong multi-dimensional User Interface (UI) that will enable users to not only access the IRS data, but also any future studies, on a single platform.

Over the years, MRUC has received feedback from its subscribers on various features that would add value for users, and to provide a user-friendly tool for deriving maximum value from the IRS Reports. By developing and owning its own UI, MRUC will have the flexibility of adding new modules and integrating different data sets as and when required.

This is another step taken by MRUC towards strengthening its position as an industry body, committed towards producing and providing robust media research that serves the industry’s needs.