MSLGroup acquires Venus Communications in Vietnam

MSLGroup, a part of Publicis Groupe, further strengthens its presence and capabilities in South-East Asia with the acquisition of Venus Communications in Vietnam. The agency will become part of the MSLGroup brand.

In Vietnam, MSLGroup is a part of Publicis One, a global communications enterprise that brings together Publicis Groupe agency brands’ capabilities and expertise under one roof.

Venus Communications has more than 40 employees across offices in Ho Chi Minh City and Hanoi. Over the course of 10 years as an affiliate of MSLGroup, Venus and MSLGroup have collaborated on numerous international client assignments across Asia and globally.

Having founded Venus Communications in 1998, Mai Huong will continue in her current roles of Chair of Venus Communications, CEO of Saatchi & Saatchi, and Chair of Publicis Groupe in Vietnam. Venus Communications’ clients include MasterCard, FedEx, Rolls Royce, BAT, Mead Johnson, and Sanofi.

Effective immediately, Venus Communications will operate under the brand name of MSLGroup with Tuan Giang Quang remaining as Managing Director.

“Venus Communications officially becoming a part of MSLGroup is a natural step after having been a trusted partner for so long. It strengthens MSLGroup’s position to lead the ongoing transformation of the public relations industry in Asia. Founder Mai Huong and MD Tuan Giang Quang are undisputed leaders of the communications industry in Vietnam, who will add vision and experience to our network of best-in-class agencies,” said Glenn Osaki, President Asia, MSLGroup.

Tuan Giang Quang, Managing Director, Venus Communications, added here, “While always continuing to provide our clients with local insights and expertise, joining MSLGroup will provide best-in-class global and regional resources for our clients. It will also give our employees opportunities for international careers and access to world leading talent programmes.”