MTRPLs Duty-Free is being rebranded to OSPREE

 Next time you are at any of the international airports in Mumbai,  Jaipur, or the other five Adani airports, prepare to be greeted by a fresh face in duty-free  shopping – OSPREE! This new identity is set to take your airport shopping experience to  impressive new heights. This rebranding marks a pivotal leap towards unifying MTRPL's  operations across seven international airports in India, showcasing a daring stride towards  enlarging its global footprint. 

Drawing inspiration from the majestic Osprey, known for its vast migratory patterns,  Ospree embodies the brand's aspirations for widespread reach and seamless shopping  experiences. “The mighty Osprey flies around 5000 miles to land in new territories, much like our company’s ambitions. As we plan to expand our global footprint, it’s imperative to integrate all our duty-free stores under one unified brand identity that resonates with our  values and aspirations," stated Avishek Bambi Das, CEO of MTRPL. This initiative aligns  with the modern traveller’s desires, setting the stage for an unmatched duty-free  shopping experience. 

The creation of Ospree's new global appeal was significantly bolstered by a partnership  with Scribbld Social, an emerging powerhouse in digital marketing and branding.  Kajol Bheda, Founder of Scribbld Social, shared, “Our collaboration with MTRPL to bring  Ospree to life has been a journey of strategic creativity and innovation. By marrying our  branding acumen with MTRPL’s industry insights, we have crafted a brand that not only  stands out in the duty-free market but also speaks directly to the global traveller." 

Highlighting the significance of Scribbld Social’s involvement, Amit Butani, Vice  President- Strategic Partnership and Alliance of MTRPL, shared his thoughts: “Partnering  with Scribbld Social was the best decision for our rebranding journey. Their creative  prowess, dedication, and attention to detail have been instrumental in bringing MTRPL's  new logo, name, and brand book to life, crafting a story that resonates with our audience  and clearly defines our identity going forward.” 

As Ospree prepares for its global introduction, it marks a significant milestone in MTRPL's  journey and establishes a new industry standard, heralding a future of exciting  possibilities for travellers across the globe.