MTV ACT partners with Akanksha Foundation to educate the under-privileged children

Firmly believing that the future of the nation lies in the hands of the children, Akanksha Foundation, which works towards imparting education,undertook a new initiative this Teacher’s Day. On September 5, MTV ACT joined hands with Akanksha, with the promise of providing children from low income communities with high-quality education which will enable them to maximize their potential and help transform their lives.

MTV ACT is MTV’s  own pro social platform that engages with over 20 NGOs and independent organizations to support cause-based initiatives across verticals. Associating itself with the Akanksha Foundation, the MTV ACT team visited their Shindewadi Public School in Dadar and taught kids from 1st to 7th grade. Teaching the kids art, music and personality development skills, the MTV ACT team not only experienced the joy of teaching but also got an insight into the working of a classroom and school.

To engage their fans in this campaign, MTV conducted a contest on their official Facebook page where they asked the youth to answer few fun questions around Teacher’s Day. After evaluating their answers, participants with highest score were selected to volunteer the MTV ACT team.

Speaking about this initiative, Chitra Pandit, Director of Marketing, Akanksha Foundation said, “We at Akanksha Foundation believe that high-quality education that equips children with the right character and skills has the potential to break the cycle of poverty. It also helps children from less-privileged communities to lead an empowered life. When MTV decided to come on board for our Teacher’s Day initiative we were extremely happy as they have a huge fan following amongst the youth. The kids had a great time interacting with them.”

A fun session, the MTV ACT team taught art to the 1st, 2nd and 3rd graders and music to the 4th and 5th graders giving them an insight into the different types of music . MTV VJs, Jose and Gaelyn also engaged the kids as they trained the students of 6th and 7th grade in personality development. From talking in public and presenting oneself confidently to giving tips on how to be a VJ, Jose and Gaelyn taught them all.

Aditya Swamy, EVP and Business Head, MTV India said, “The philosophy of MTV ACT is every action counts. The future of the world lies in the hands of young people and education is the single most
powerful tool we have to make a difference. Right to education is something we believe every Indian should be entitled to and what Akanksha is doing is this area is very powerful. MTV aims to bring some fun into this noble initiative.”

For those who wish to do their bit for the society can share their thoughts can log on to mtv.in.com/act and the act@mtvindia.comor they can simply select any one or more causes that they would like to lend support to through MTV ACT. Youth can support across causes by donating time or money to the NGOs working for the cause.

Akanksha works in the field of education, initiating school reform through The School Project, and providing a supplemental education through the Akanksha centers. It has 25 centers and 15 schools in Mumbai and Pune. Through these centers Akansha makes a commitment to support each child by providing a strong educational foundation, good time, self-esteem and values, and to help them plan how they can earn a steady livelihood as a step towards improving their standard of living.