MTV all geared-up to launch the 3rd season of COKE STUDIO

The first two seasons of Coke Studio@MTV brought a confluence of diverse musical genres - both vocal & instrumental - from traditional to contemporary, from regional to folk. Coke Studio@MTV is back with the 3rdseason and this year, the jounery to celebrate India’s diversity continues. The unique sound which has become the trademark of Coke Studio@MTV, is a reflection of the cultural nuances of our country. Last year left viewers and listeners asking for more, with songs that have now become mega hits, like Madari, Husna, Saathi Salaam, Chaudhari…Coming soon this August 2013 on MTV.

Speaking about the music property, Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola India, said “Coke Studio is a one of its kind platform that has made an attempt to unite our diverse country’s myriad musical disciplines to create exceptional musical confluences. The response to Season 2 was overwhelming and Season 3 will build on the learnings of the previous two seasons. The youth of today want more than the usual and Coke Studio will endeavor to quench their thirst for original music created by India's most popular. Hardly a surprise because Coca-Cola brings together things that usually does not come together!”

EVP & Business Head, MTV India, Aditya Swamy, on the third season of Coke Studio@MTV “We have created over 100 songs and worked with more than 300 artists across every possible genre in the first two seasons. What started out as a cult is now growing into the mainstream. Creating an alternative culture is always exciting and is an integral part of the MTV DNA. With season 3, we are looking to stretch the boundaries on experimentation and collaboration to create songs that will make our listeners proud of our country’s rich musical landscape’

Soon we will embark on a new journey at Coke Studio@MTV, still celebrating the glory of incredible musicians who represent the best that the country has to offer. And this time too, all 8 episodes in the season are being produced by different producers. This means, a different sound across every episode! The 8th episode as always is an opportunity for young musicans to take their music to a large audience, so this episode will see 6 young artists who are poised to take off as the next super stars in the Indian music scenario who will produce one song each. This season will also see the winners of the Leap Frog to Coke Studio@MTV winners, WinitTickoo, a Mumbai based band that will feature in the 8th, multi-producer episode.