MTV beats demonetization blues with its new campaign, #SANTAISSTUCK

It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country gears up for Christmas, MTV, the epitome of cool rings in Christmas by helping Santa break free from the shackles of demonetization. With everyone’s going through a cash crunch – including Santa, MTV decided to help Santa out in getting the gifts delivered to little ones out there with its new campaign, #SANTAISSTUCK. As demonetization blues hit the country,  MTV has sparked curiosity with its playful tongue-in-cheek humor around the subject of cash crunch with the campaign.

Not letting demonetization dampen the X-mas spirit, MTV has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign. While Santa’s little helpers have been burning the midnight oil to get gifts ready, but with no cash to pay for wrapping and general logistical requirements, Santa’s deliveries are currently stuck at the North Pole. Even though he’s trying really hard to get them to its Santees on time, he just may be stuck for a long time…perhaps even until after Christmas! Now that #SANTAISSTUCK, MTV asks you, oh good Samaritan, to step in and play Santa for all those little kids out there. It’s time you step in and bring a smile to all those faces who are on Santa’s nice list this year – which is, each and every one of them. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them. Santa may be stuck, but his little helpers will make sure that everyone has a very Merry Christmas this year!

Link to the video:

Moreover, taking its legacy forward and sticking to its motto, “Music is for everyone”, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message, “music is for everyone” through a girl lip- syncing and enacting the Christmas carol, MTV is winning several hearts.

Link to the video:


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing