MTV forays into Gadget's Space; partners with Soundlogic

Taking ‘coolness’ to a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic, makers of state-of-the-art technology products, together launched an uber cool range of Gadgets for the youth – MTV Fashiontronix by Soundlogic. The range is available exclusively on www.cromaretail.com and across 40+ Croma stores for the first 60 Days. Apart from this, it is available at 300 + traditional retail outlets across the country.

MTV Fashiontronix by Soundlogic brings together the perfect confluence of MTV’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in cool trendy colours that exude MTV attributes making it just as stylish as the youth today!   The range comprises Earphones; Headphones & Bluetooth enabled speakers priced between Rs. 899 and Rs. 3999.

Speaking about this new range, Saugato Bhowmik, Business Head, Consumer Products, Viacom 18 says, “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favorite Music on the Go... It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”

Sagar Gwallani, Director, Soundlogic adds, “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It's not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for todays youth, we are confident of the range doing very well.”

Adds Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd.  “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”