MTV India riding on the digital wave

MTV India, which constantly looks for ways to engage with audiences across platforms, presents yet another host of the most innovative digital engagement programs! First up are 2 brand new shows - "MTV TJ Hunt', a platform to find the official MTV youth representative for all social media and "MTV @ The Tube', the ultimate lookout for the freshest producers of content in the country! Also back with a bang is the 2nd edition of "Samsung Mobile MTV Gangnext', one of the most powerful youth engagement shows on the web last year. To find more information on the shows and details on how you can be a part of it, log on to www.mtvindia.com

Aditya Swamy, Channel Head - MTV India says "Our audiences are constantly evolving and hence we need to keep finding ways of meaningfully engaging with them. The success we have had in the social media space has only reinforced the power of the digital medium and with these 3 very unique properties, we hope have to involve and excite the huge digital youth community."

"MTV TJ Hunt' is an initiative to discover the 1 individual who will represent MTV and its quirky & youthful persona on all social media platforms as the MTV Twitter Jockey. The TJ will reach out to engage with the audiences, connect with their opinions, views & lifestyle choices. The goal - to establish MTV's cool presence in the hottest space of Twitter!

"MTV @ The Tube' is an open platform to bring forth amateur producers, where the best will get a chance to feature their fresh & creative content in the online space. The first time content generated by users will find a place on MTV... so even ordinary cool kids who have a creative side and a mobile phone with them can give it a shot!

"Samsung Mobile MTV Gangnext ' Powered by Aircel' is an innovative & interactive online competition where handpicked gangs pan India battle through various assigned tasks to gain popularity & respect among their peers. It is a very effective tool in deciphering the cool quotient in youth interactions & getting a holistic view of the target audience. In the first seasons the consumers made their professors dance to the tunes of the movie "Chance Pe Dance and gave the country Food Flavors of their respective cities

www.mtvindia.com & facebook.com/mtvindia has recently launched engaging digital shows like "Bootycall', "Jose's Briefs' & and "Roadies Battleground 3'. With the launch of more such appealing shows, MTV India promises to strengthen its hold in the digital space.