MTV & Zoom are the top 2 channels for awareness of new films: Ormax Study
In a study conducted by Ormax Media, the top two channels cited by consumers as their source of information on upcoming films are - MTV and Zoom.
The study was conducted among 1000 respondents, across 5 cities: Mumbai, Delhi, Lucknow, Indore and Ahmedabad. Each respondent was asked to name a total of two channels.
The top 5 channels across all respondents are:
Rank Channel Source of Awareness (%)
2 Zoom 30.1
4 Channel V 20.6
Among other music channels, B4U is at No. 8, Music India is at No. 14 and E24 is at No. 16.
Marketing
MINUTES TO READ
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn