Mumbai Indians campaign calls for responsible celebration as One Family

Mumbai Indian's the defending champions of IPL has released thier clubs' theme campaign for the season today. The theme is to encourage fans to join them in celebration, while ensuring requisite safety precautions. The 13th edition of Dream 11 Indian Premier League will be played closed door in UAE, witnessing the fans joining the cricket carnival from their homes.

The campaign highlights the DNA of Mumbai Indians' One Family values where fans are an essential part, urging the importance to not compromise on the need of the hour on personal safety protocols while joining their friends and family in celebration.

The theme campaign kicks off featuring how Paltan's (MI fans) emotions will be undeterred and this season is going to be no different. The decibels will be as high, the celebrations will be the same but responsibly, with a mask, maintaining social distance.

The video also showcases the spirit of the One Family, which ceases to succumb to any situation and while the world has been facing a global challenge, the MI Paltan shall rise as One.

The title defenders Mumbai Indians starts off its campaign on September 19, against CSK.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising