Mumbai Indians: IPL Dominance, $87M Valuation - Brand Finance Report

Witnesses a valuation of 87 million USD- a surge of 5% compared to last year

Mumbai Indians has retained its top spot as the most valued franchise in the Indian Premier League, with a 5% increase in brand value, reaching USD 87 million, as per the latest Brand Finance report.

The #OneFamily continues to expand globally with franchises in various T20 leagues, including MI Cape Town, MI Emirates, and MI New York. With a presence in four countries and lifting the trophy in the inaugural season of Women’s Premier League and Major League Cricket, Mumbai Indians solidify their global brand persona.

The club's diverse brand partnerships, combined with on-field excellence and an organically grown digital fan base, contribute to its status as the most valuable club in India, a followership of over 50 million across its social media platforms. In addition to impressive on-field performances, a creative and diverse approach towards brand partnerships and fostering an organically developed fan base has made MI the most valuable club in the country.

Find the entire report here: https://brandirectory.com/rankings/indian-premier-league

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment