Mumbai Mayor kick starts "HIT Kill Malaria'

HIT, leader in the household-insecticide spray market, kicked off a multi city crusade named "HIT Kill Malaria' in Mumbai at the hands of Shraddha Jadhav, the honorable mayor of Mumbai. Inaugurated at the Yeshwantrao Chavan Natyamandir in Matunga witnessed the participation of about 300 school children and many other citizens from the nearby localities. Starting with Mumbai the campaign will reach out to citizens from various cities across the country with activities in schools and public places. The campaign will also include tie up with municipal corporations across cities for cleaning of localities, informative handouts, street plays to spread awareness about prevention of malaria. The initiative is expected to touch about 10 lakh citizens across the top 8 metros namely Mumbai, New Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Pune & Ahmedabad by reaching out to residential societies, schools and slums.

Speaking on this campaign, Kapil Dev Pillai, Category Head, Household Insecticides, Godrej Consumer Products Ltd. says, "Our experience indicates that people tend to take less precaution when there are few mosquitoes around. With this campaign of HIT Kill Malaria, we intend to spread the awareness that even a single mosquito is dangerous, causes this fatal disease. So one needs to kill even the last one, to mitigate risk against Malaria. As a brand, HIT wants to go beyond and encourage people to take responsibility to spread awareness about this deadly disease and on precautions against it"

Supporting the campaign, Shraddha Jadhav, Mayor of Mumbai said, "Though awareness of malaria is high there are many misconceptions among people regarding this disease. This campaign will help educate people about the preventive measures one must take to curb it. We are happy that HIT brand has gone a step ahead with their commitment and embarked on this social campaign. We at BMC have been focusing on the containing the fatal disease and believe that it needs to be a continuous effort and initiatives such as these help spread awareness."

As a part of the campaign, in schools, informative handouts will be distributed explaining the symptoms of the disease and prevention measures to spread awareness. There will also be quiz contests in school driving this awareness in higher classes while there are some questions which the students could fill with their parents and submit for a lucky draw. The winners of the quiz contest would get exciting HIT branded goodies. At the housing society level, interesting activities will be held to get people mindful about the disease and at the same time educate them.

The campaign has also been active on social media through the facebook page Malaria kills opportunities (www.facebook.com/HITKillMalaria). For every fan that joins the page Rs. 2 will be donated towards this initiative by the brand HIT & the collective sum would be utilized towards its Corporate Social Responsibility initiatives in slums to conducting awareness campaigns, cleaning up & fumigation operation, as an effort to eradicate Malaria across each strata of the society. The facebook page has accumulated over 90,000 fans which effectively means over Rs. 1.8 lakh has been collected already through this initiative.