Mumbai retains its position as India's No. 2 eCommerce Hub: eBay Census 2012

eBay India (www.eBay.in), India’s leading eCommerce marketplace, revealed that Mumbai was the second largest eCommerce Hub in the country, according to the eBay India Census 2012. Mr. Abhimanyu Lal, Head – Category Management, eBay India, today unveiled the 5th edition of the annual eBay Census Guide which documents the key trends in online buying, importing, selling & exporting across Indians in the Top 20 eCommerce Hubs, 28 states and 7 Union Territories. eBay Census also revealed export trends to 201 countries as well as import trends from 141 countries.

Key Trends revealed in the eBay India Census 2012:

Massification: Online Shopping is mainstream & a nationwide phenomenon: India has over 4,306 eCommerce Hubs from all 28 States and 7 Union Territories, a 30% increase from eBay Census 2011. Consumers from over 3,281 Bharat Hubs & 1,015 Rural Hubs shopped online.
Top Cities: India’s Top 5 eCommerce Hubs are Delhi, closely followed by Mumbai, Jaipur, Bengaluru & Chennai.
Top States: The Top 5 States with the most transactions were Maharashtra, Delhi, Rajasthan, Tamil Nadu & Karnataka.
Most Wired States: The Most Wired States with the maximum eCommerce Hubs are Andhra Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh &West Bengal.
Top Rural Hubs: India’s Top 5 Rural Hubs are Guntur (AP), Choryasi (GJ), Kartikapall (KL), Villupuram (TN) & Dindori (MH)
Top Countries: India’s Top Trading Partners are United States, United Kingdom, Australia, China & Canada.
Zones: The West Zone of India dominate eCommerce(38%), followed by the North Zone(30%), South Zone (26%) & East Zone (6%).
Vertical Categories: Electronics continue to dominate & hold share at 48% of Domestic Transactions with Lifestyle Categories (41%) gain traction with the advent of an increased number of women consumers.
Global Shopper: Indian shoppers from 2,638 Indian cities are opening up their wallets to import buying from eBay entrepreneurs in 141 countries.
Retail Exports continue to thrive with consumers from 201 countries buying Indian handcrafted Products from Indian entrepreneurs from 523 Export Hubs across India.
Top Brands: Samsung, Apple, Sony, Nokia & Sandisk are the most transacted brands on eBay India.

The eBay Census 2012 also revealed many interesting trends about the online shopping habits of Mumbaikars including:

Technocrats: Technology products had the most share of Domestic Purchases (46%) while Lifestyle categories dominated Imports (55%).
Global Fashion: Mumbai helped fashionistas stylize their looks by exporting the most fashion jewellery
Scent of a Woman: Women in Mumbai leave a fragrant trail by buying the most fragrances
Heal the World: Mumbai heals the world by exporting the most herbal remedies
Phone Guard: Phone Mumbai safeguards phones around the country by selling the most mobile pouches

Mumbai’s Top 5 Bought & Sold

Top 5 Bought: Mobile Cases, British India Coins, Men’s Fragrances, Memory Card Readers & Tablets
Top 5 Imports: British Colonial Stamps of India, Mobile Phone Skins, Fashion Necklaces, Dresses & Unisex Hats
Top 5 Sold: Laptop Accessories, Men’s Wallets, Fashion Watches, Indian Stamps & Tablets
Top 5 Exported: Gemstone Necklaces, Crafts Fabric, DVDs, Watch Parts & Skirts
Top 5 Brands: Apple, Samsung, Sony, Blackberry & Nokia

Mumbai Intracity trends

Bandra: buys most Natural Diamonds
Vashi: buys most Men’s Wallets
Mulund: buys most Men’s Fragrances
Powai: buys most Mobile Handsfree
Pedder Road: buys most Camping Accessories