Muse Dot Media’s brand campaign for Likee gains over 2BN Impressions
Singapore based, BIGO technology owned popular short video app, Likee, recorded a staggering 2BN impressions within the first 3 days of the launch of its re-branding campaign. Launched by Muse Dot Media, the campaign was aimed at communicating the brand’s transformation in terms of services and offerings to its users and content creators across the nation. The globally loved short-video creation platform seeks to provide dynamic content in addition to imparting valuable information.
The social video phenomena, Likee collaborated with eminent internet personalities such as Masterchef Shipra Khanna, Shakti Mohan, Zakir Khan, Shenaz Treasury, among others to spread the brand’s message by highlighting their skills. Building a bridge between the millennial and itself, the brand aims to associate with scores of creators to provide a wide variety of content ranging from topical to entertainment, funny to skill-based. Fitting the brief spectacularly, Muse Dot Media has meticulously planned and executed an invigorating campaign that has stirred millions of conversations around the Likee app.
The newly rebranded platform promises to curate a differential video experience with added features and offerings. Garnering support across the various strata of the population, Likee focuses on cultivating a platform that brings a chance to its users to explore their talents.
Speaking about the campaign, Dev He, India Head - Likee/BIGO said, “Digitalization has revolutionized the content creation and consumption market. India is among our most important markets, and we are dedicated to continually move in the direction of constant innovation in our offerings to our users here. We are thrilled by the overwhelming response we have received on the campaign and the effort by the Muse Dot Media team. I am excited and honoured that the audience has embraced our latest offerings and services. We seek to provide them a platform that creates an opportunity for our users to harness their talent and exhibit it to a worldwide audience.”
The campaign launched at 7.30pm on 25th June in India with a multi-platform approach, where Muse Dot Media has created multiple touchpoints via direct and indirect marketing activities including influencer Marketing, Digital Outreach, OOH Marketing, Strategic Media Buying, Viral Marketing and Youtube Mass Reviews The campaign aims to provide users and content creators with insight on the brand’s new positioning as well as its user-first approach.
At the centre of this campaign, Muse Dot Media and Likee hosted The Creators Playground, an exclusive awards night, where the relaunch was formally announced as well, in the presence of hundreds of influencers and celebrities from across the nation. The event took place on Saturday, 29th June at Novotel in Juhu, Mumbai.
Speaking about the campaign Aman Varma, Co-founder and CEO of Muse Dot Media said, “We are overwhelmed with the response on the campaign, 2BN impressions is a huge number and we would like to thank our entire team for their unending support. We were certain that the Likee relaunch campaign required a diverse set of marketing channels and therefore our approach to extend the campaign across verticals including our extensive influencer network was a perfect fit for this campaign. At Muse Dot Media, we believe in seamlessly integrating complex marketing channels with targeted verticals to bring in the best results. We are proud to partner with BIGO and Likee, and hope to provide innovate solutions to them at every step of the way.”