MyGlamm launches 'Super Serum' makeup range with Shraddha Kapoor

MyGlamm, India’s No. 1 Online D2C beauty brand, announced the launch of its first-ever serum-infused makeup range – the Super Serum face makeup range for multifaceted ‘Super Women’. The range has come alive in an exciting manner, with a new-age modern format TVC featuring brand ambassador and investor Shraddha Kapoor, who highlights the ‘super’ features of the range. Highlighting ingredients such as Hyaluronic Acid, the products in the new range marry the best of makeup and skin-friendly serums. 

The vegan and cruelty free Super Serum face makeup range comprises a BB Cream, a Compact, a Concealer and a Foundation. Each product comes with the power of Hyaluronic Acid, which holds 1000X its weight in water, to retain skin moisture, add bounce and suppleness, along with antioxidants that protect the skin from damage. Packed in a bold and beautiful gold, the brand colour, the Super Serum face makeup range is one for keeps.

The TVC has been conceptualised by Publicis Worldwide and directed by Sohini Dasgupta and Shachi Malhotra. It features a catchy jingle that calls out to all the super women of today who always slay, but need to break up with their old makeup and go for the gold to look glamm all day.

Talking about the launch, Sukhleen Aneja, CEO of Beauty and FMCG Brands, The Good Glamm Group said, “We’re elated to announce the launch of our first-ever serum-infused face makeup range with a TVC featuring our brand ambassador, Shraddha Kapoor. The TVC has been conceptualised to highlight the needs of the super women of today, who are always on the go, but need to break up with their old makeup and opt for a multifaceted product that gives them the best of both worlds – makeup infused with skin benefits. Additionally, the range is designed to keep your skin hydrated and comfortable through the day.”

MyGlamm’s brand ambassador and investor Shraddha Kapoor also commented on the new range and the TVC, saying, “The Super Serum face makeup range brings together the best that makeup and skincare have to offer. A balanced approach to everyday makeup routine, it is a must-have for modern women. I loved working on the TVC, it is a fun way to engage with women who like to feel and look glamorous."

Further, Shitu Patil, ECD and Head - Art, Publicis, elaborated on the new TVC, sharing, "The TVC starring Shraddha Kapoor highlights the concept of how the MyGlamm Super Serum face makeup range is multifaceted, just like the super women of today who take on many roles in their lives with ease. It draws on the theme of #SuperMakeupForSuperYou, and accentuates how these super women can look glamm all day with this new serum-infused range."

The TVC was launched with Bigg Boss and went live on MyGlamm’s social channels- YouTube and Instagram on December 19th 2022. It will be further amplified across digital and mainline media.

For more information, visit - https://www.myglamm.com/collection/new-super-serum-face-range