Myntra.com launches a new Brand Campaign

Myntra.com, one of India's leading players in the online fashion space, announces launch of Autumn/Winter 2011 collection. Their product repertoire now expands to include the hottest in-season formal, ethnic and casual wear from some of the world's most popular brands and spans across all categories from clothes to shoes to accessories.

The commercial follows people in their everyday lives, converting their everyday surroundings like sauntering across a zebra crossing or harbour, crowded college hallway or dance floor into ramps, merely with their fearless and bold attitude inspired from the swanky and chic garb they have on, which is the in-season merchandise from Myntra.com.

On the occasion, the SVP Marketing Sanjay Ramakrishnan of Myntra.com quotes "Every fashion brand has launched their Autumn Winter '11 collection and Myntra has it all- be it clothing, footwear or accessories. The easiest way for the fashion conscious consumer to look good with the latest in season fashion merchandise is with myntra.com."

The commercial is created by Happy Creative Services, a Bangalore based agency which is led by Kathik Iyer (Founder & CEO) and Praveen Das. Its Creative Director, Carl Savio says, "This time around we wanted to push the fashion quotient even further and highlight Myntra's unique style and personality. The idea of turning everyday places like supermarket aisles into ramps was to tell people that with Myntra's great products and services, fashion can and has truly hit the streets."

Known for its stunning locations, the Myntra TVC was shot in the most popular city in South Africa, Cape town and is directed by Razneesh(Razy) Ghai and produced by Anjali Vaswani, from Asylum films.

The TVC puts across the message loud and clear: "The world's a "Ramp' with merchandise from Myntra.com".