Myntra encourages women to find their own beauty trend in new ad

Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination.  The campaign highlights how shoppers  can discover products that effortlessly cater to individual beauty and personal care requirements.  The campaign showcases the wide range of offerings available on the platform, which includes premium and luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others.  

The riveting brand campaign uses a compelling and satirical ad-film with a focus on makeup. The tagline of the campaign, 'Find Your Own Beauty' exemplifies the idea behind the ad film with the campaign being designed for women who have moved beyond the notion of 'one-product-fits-all', and recognise that customized beauty solutions that cater to an individual's beauty requirements are the need of the hour.

About the ad film: 

The film embarks on a captivating journey, weaving together a symphony of music and humor that beautifully illuminates the holistic and extraordinary offerings of Myntra Beauty. It begins with the protagonist talking about the ever-evolving beauty trends that have her in a tizzy, as she braces herself for an upcoming wedding. The film then cuts to a vibrant spectrum of makeup options bursting forth like a bouquet of colors – from rich plums, much-loved ruby, and bright cherry reds, to the mesmerizing allure of intricate cat, doe and fox eyes. With musical notes that resonate and comic timing that sparkles, the film captures the thriving and resplendent range of Myntra Beauty's offerings, highlighting the essence of its commitment to making beauty a canvas for everyone's unique story.