Nasher Miles Steps into Disney+ Hotstar's Docuseries 'Brands of Tomorrow'

 Nasher Miles, the new-age D2C luggage brand that resonates with the modern traveler's lifestyle for its vast range of colors and unique designs, is making waves in the captivating Disney+ Hotstar docuseries, 'Brands of Tomorrow™.' Released with a touch of grandeur on India's 77th Independence Day, the series opens the doors to the inspiring world of forward-thinking, socially conscious brands across the nation. Nasher Miles dazzles in the spotlight, showcasing its journey as a lifestyle-driven brand in the fifth episode of the thrilling Season 1.

The 'Brands of Tomorrow™' series, a brainchild of Advaita Innovation Labs (AIL-India), redefines storytelling by capturing the essence of entrepreneurship and innovation in a truly cinematic fashion. The show lifts the curtain on brands that are not just setting trends but embodying them. Nasher Miles, stewarded by co-founders Lokesh Daga, Abhishek Daga, and Shruti Kedia Daga, offers a perfect blend of style, function, and adventure, and stands as one of the brands representing the heartbeat of India's modern lifestyle. The show sheds light on the brand's unique approach to travel essentials and luggage solutions, and its remarkable journey towards becoming a recognized name in the world of travel and lifestyle products.

Featured in the series, LokeshDaga, Co-founder, Nasher Miles, “We have always felt that Nasher Miles is not merely just a brand. It's a lifestyle that echoes the aspirations of explorers, adventurers, and fashion enthusiasts, especially when we consider the younger generation that includes the GenZ. Therefore, Nasher Miles' journey within the 'Brands of Tomorrow™' series is a testament to its commitment to reshaping travel gear into a vibrant, dynamic lifestyle choice.”

“For us, the beginnings were always very special. Our motive has always been to introduce a lot of colors, even if it is considered audacious, with the inspiration for all of our collections being everything around. This focus has been merely due to the fact that we built the brand keeping the younger generation in mind, and I hope everyone gets to see that vision on Brands of Tomorrow.”

Nasher Miles' appearance on the 'Brands of Tomorrow™' canvas is a testament to its commitment to crafting travel gear that seamlessly blends with the rhythm of today's explorers. Every product tells a story of innovation, comfort, and wanderlust – values that mirror the ethos of modern travelers. The series captures Nasher Miles' evolution from an idea to a lifestyle emblem, with each episode painting a vibrant portrait of the brand's journey.

Suchayan Mandal, Co-Founder and Head of Strategy at Advaita Innovation Labs (AIL-India), “For the longest time, the journey of new-age brands in India has only been shown in a jargon-driven narrative aimed at a niche business audience. In the last few years, we have seen the spirit of entrepreneurship getting redefined, and young India now setting up their own business. However, they often struggle to understand a lot of nitty-gritty in building a brand. This is why we created Brands of Tomorrow ™ to salute the spirit of entrepreneurship in the country and to help young entrepreneurs build a brand. We were keen to showcase brands that are born in India and contribute to make India the global economic powerhouse. With the Brands of Tomorrow ™ web series, we plan to redefine the business content of the country. ” 

The synergy of storytelling and lifestyle is at the heart of 'Brands of Tomorrow™.' Through visually captivating narratives, the series brings to life the journey of founders – the unsung heroes shaping these brands. Nasher Miles' story encapsulates the exhilarating moments of inception, innovation, and the relentless pursuit of redefining the travel experience.