Nat Habit welcomes Ankita Srivastava as CMO for brand's expansion

Nat Habit, a direct-to-consumer (D2C) beauty and wellness brand, has appointed Ankita Srivastava as its Chief Marketing Officer (CMO) to drive its growth trajectory.

Srivastava brings nearly two decades of experience in marketing, brand strategy, innovation, and business leadership, primarily within the beauty, personal care, fragrances, and men’s grooming sectors in India. Her extensive consumer expertise and business acumen have been demonstrated through her contributions to renowned brands such as Garnier, Dettol, Parachute, and Park Avenue in the FMCG sector.
The Indian beauty and wellness industry are projected to reach $30 billion by 2027, and Nat Habit aims to be a significant player in this growth with its commitment to authentic natural products. Bolstered by a recent $10.2 million Series B funding round, the company is poised for expansion and innovation. Srivastava will be instrumental in crafting consumer strategies, expanding the product portfolio, and assembling a versatile team to accelerate Nat Habit’s growth.

Swagatika Das, co-founder of Nat Habit, expressed enthusiasm about Srivastava's appointment, citing her extensive experience in building successful beauty and personal care brands. Das highlighted the company's strategic vision for the next two years, emphasizing a multifaceted approach to sustain and amplify its presence in the industry.

Ankita Srivastava shared her excitement about joining Nat Habit and praised the brand's commitment to natural living and holistic wellness. She acknowledged the unique position of Nat Habit in an era where authenticity is paramount and emphasized the importance of redefining natural beauty standards. Srivastava expressed her dedication to scaling awareness and establishing Nat Habit as a household name synonymous with natural, fresh, and authentic personal care.