Naturals Salons Unveils Beauty 2.0 in Partnership with SkinQ Dermo-Cosmetics

Naturals Salons, a salon chain with over 740 Salons and SkinQ, a made Safe Certified, Dermatologist formulated, active skin & hair solutions brand, have joined hands to forge a ground breaking partnership to redefine beauty services in India. Under the partnership, SkinQ products for skin & hair treatments will be integrated into the Naturals chain of Salons. The first-of-its-kind partnership will see upskilling of Naturals’ personnel and offering of specialized Medi-facial treatments in the salon chain, pioneered by SkinQ.

 Naturals Salon has the pioneering professional salon heritage in the industry as it introduced the concept of professional salon category more than 2 decades ago - creating what it is now a Rs. 100 billion. Today, after 23 years, the company once again reveals its beauty salon leadership by not only elevating beauty to medical beauty but also transforming the image of beauty stylists to aestheticians by providing highest level of training and skilling. SkinQ, spearheaded by celebrity dermatologist Dr Chytra Anand, is India’s first Made Safe Certified, Dermatologist formulated, active skin & hair solutions brand renowned for its commitment to skin health and innovation.

 Speaking about this, Ms. Veena Kumaravel, Founder, Naturals Salons, said, “At Naturals, our mission has always been super-serving customers with their beauty needs, and our deep experience and leadership in professional salon industry allowed us to completely revisit and reinvent the beauty treatments experience at our salons. Today’s historic announcement will allow our salons to offer innovative and clinically validated Medi-facials, which are performed using the specialized SkinQ Active facial kits. Combining the unique leadership of inventing certified Medi-Facial kits for Indian skin types by SkinQ with Naturals’ heritage of providing highly skilled beauty services, we hope our will serve as even more helpful one-stop destination for a range of beauty as well as aesthetic services that will fulfil the beauty aspirations of our customers. I also congratulate all our stylists for going through a positive transformation - from a stylist to aesthetician.”

 Adding further, Dr Chytra Anand, Founder, SkinQ, said, “We are thrilled to partner with Natural Salons to introduce this innovative concept of Medi-facials to revolutionize the beauty industry. Our Beauty 2.0 mission aims to elevate beauty to medical beauty. It will empower beauty professionals with the knowledge and tools to offer more than just traditional beauty treatments - a holistic, skin-first experience.”

 Mr CK Kumaravel, Co-Founder and CEO, Naturals Salons, added, “I congratulate the team at Naturals Salons and SkinQ for this historic collaboration, and this is a tremendous opportunity for everyone involved to be part of building the ultimate transformation in the Indian professional salon segment that creates positive change for customers, franchises, stylists, and industry as a whole. I see it as the perfect amalgamation of nurturing touch of medical beauty treatments with the precision of our beauty experts, and the effectiveness of SkinQ’s medical-grade beauty formulations.”

 As a part of the initiative, SkinQ will provide comprehensive training to Natural Salons’ aestheticians. The training will focus on enhancing the aesthetician’s knowledge by providing them in-depth knowledge of the various Indian skin types, the common concerns, and effective methods that enable precise identification of the skin condition. There is also the provision of hands-on practical training and extensive product knowledge sharing to ensure the highest quality of service to every customer.

 This collaboration aims to go beyond the scope of a business partnership to become a joint effort towards transforming beauty sector in India. The clinically proven products from SkinQ and the expertise of Natural Salons’ aestheticians will bring about advanced skin care solutions that are safe, unique, and effective. It is time to upgrade the standards to Medical Beauty with Medi-facials.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing