Navshiv brings 'Television couture brand' Loewe to India

Navshiv Retail Pvt Ltd. a Delhi based premium brand house, brings to India, Europe’s leading manufacturer of Luxury home entertainment - Loewe. The ‘Made in Germany’ brand, Loewe provides customized home entertainment through its vast range of premium televisions, speakers and players. In the first of its kind alliance, Navshiv will hold the exclusive distributorship for all Loewe products in India. Navshiv holds exclusive rights for of some of the most premium technology brands like Bang &Olufsen, Mobiado, People of Lavaand and Audio Pro - Sound of Scandinavia for the next ten years in India. 

 

In choosing Navshiv as their new sales partner, Loewe is laying the groundwork for the implementation of sales and marketing goals in India – a step which ensures a consistent brand profile on an international level.

 

Talking about company’s entry in India, Andreas Lippert Head of Sales, Loewe, said “India is one of the fastest growing markets for premium technology products. We are looking forward to bring the best of German technology which will offer the best connected entertainment experience to Indian consumers.” 

 

He further added, “We are confident that Navshiv Retail India Private Limited, together with our attractive and individualised home cinema solutions ‘Made in Germany’, will achieve a sustainable position in this significant market,” said Mr. Andreas Lippert, Head of Sales at Loewe. 

 

Loewe offers premium televisions, Blu-ray players, audio components and multi-room solutions. Loewe has been known for its award-winning design and innovative technology which offer a perfect blend of best in class technology with unmatched design. The brand offers world’s best home entertainment systems with outstanding picture quality, an integrated hard disk recorder and a perfect connected television viewing experience. 

 

In 2011, sales for the public-listed company founded in 1923 in Berlin totalled € 274,3m. The company has around 1,000 employees and, on an international level, is represented in 50 countries.

 

Commenting on the partnership, Dr. Naveen Rao, CEO, Navshiv Retail Pvt Ltd said, “Over the past 5 years Navshiv has built a strong market position and infrastructure in India. This combined with Loewe's exceptional product range and the comprehensive service and support afforded by Loewe AG, paves the way for both a strong and long-term collaboration in Indian market. We aim to create a niche in the luxury space and are looking at sales of around Rs 100 crore in the next year.”