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NBA President welcomes advertisers’ tough stand against toxic content on news channels

Rajat Sharma, Chairman & Editor-in-Chief, India TV and President, News Broadcasters Association (NBA), has welcomed the decision taken by advertisers against toxic content on news channels. It may be recalled that advertisers, including Bajaj, Parle, Dollar and Amul, among others have decided to withdraw their advertising from news channels spreading toxicity and hate speech.

In response to an email sent by Adgully, Rajat Sharma said that he complimented the advertisers who have come forward and taken a stand against toxic content. He said, “The decision taken by advertisers like Bajaj, Parle, Dollar, Amul and several others to not support channels that spread toxicity and hate speech will contribute greatly in NBA’s fight against this menace. Majority of news broadcasters are of the view that toxicity, abuse and fake news must stop.”

Sharma called for advertisers and news broadcasters to work together in this and added, “Recent revelations have shown that corrupted, compromised, irrationally fluctuating data is creating a false narrative on what India watches that run counter to the journalistic values.”

“The bold step taken by the advertisers will certainly help in discouraging poisonous and harmful content on news channels. I appreciate that they have come forward as responsible citizens who are against invasion into peoples’ privacy, harassment to witnesses, unnecessarily threatening authorities and use of indecent language being presented in the name of news. I can assure them on behalf of broadcasters that we stand in tandem with the brands and advertisers in their effort to help improve news content,” he further said.

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