NEO Cricket's on air look changed with India- Australia series

KEMISTRY a London based creative agency established in the year 1997 was appointed to create a refreshed look for both channels following a 4-way pitch. The new look of NEO Cricket reflects the immense passion for cricket in India. This is captured visually with an intense stream of energy and light that frames the silhouettes of the cricketers in action, forming a connection between the fan and the cricketer, united in their love of the sport.

Prasana Krishnan, COO, NEO Sports Broadcast Pvt. Ltd. said "NEO Cricket's new look epitomizes the passion that India holds for cricket, it also symbolizes a new India. It is aggressive, young, bold and unabashedly Indian. This is beautifully represented through our channel's new identity that shows fans, cricketers and the intense energy that cricket generates."

Omar Honigh, Managing Director at Kemistry says: "It has been wonderful to work with the extremely professional team at NEO on this exciting project. It has been a true partnership, with production taking place in India under our direction. The crew were excellent and we have all worked hard as a team to help create an identity for NEO Cricket that truly reflects its position as India's No 1 sports channel."

NEO Cricket went onair with its' new identity on 1st October 2010 while NEO Sports, the premium sports channel will relaunch in November 2010.

Design Director: Charlie Clark

Producer: Richard Bateson