Netcore acquires Bangalore-based AI start-up Boxx.ai
Netcore Solutions, a pioneer in SaaS-based Multi-Channel Marketing Automation and Communications, has acquired a Bangalore-based AI start-up, Boxx.ai. Netcore Smartech will now further empower digital brands to deliver truly omni-channel personalised experience at scale for every individual across all the digital touchpoints such as websites, mobile apps, email, and social media throughout the entire customer journey.
Boxx.ai harnesses the power of customers’ eyeball, intent, behavioural, demographic, device data, among others, to provide the most relevant and personalised experience for every user across all touch-points of the app and website, with a 15-minute integration process.
With the amalgamation of Boxx.ai capabilities, Smartech will help brands improve conversion rates by upwards of 15 per cent, enhance the behavioural and purchase predictions by 20 per cent, and multiply the marketing ROI by 10x – 15x via Hyper-personalised and contextual product and content recommendations.
Kalpit Jain, Group CEO of Netcore Solutions, stated, “We build for and with our customers. ‘According to Gartner, organisations that focus on personalised messaging around helping consumers can expect 16 per cent more impact on commercial outcomes than those that don’t.’ We at Netcore absolutely understand the value of personalisation for providing the best customer experience and with Boxx.ai capabilities, we intend to further delight our customers in maximising hard-earned website traffic and arresting the non-purchase drop-offs to boost the ultimate marketing objective – ‘Conversions’.”
The entire Boxx team, including three co-founders – Ajay Kashyap, Prakhar Raj, and Shitiz Bansal, who come with a wealth of experience and expertise in the Machine Learning and Artificial Intelligence domains, will be joining Netcore to further bolster the Raman, Netcore’s AI Engine.
Ajay Kashyap, Co-founder of Boxx.ai, commented, “We are absolutely thrilled to be associated with Netcore. Integrating the Boxx.ai capabilities with the Smartech suite makes a killer combination for brands – they would be able to deliver a customer experience that is just perfect, right from the choice of channel, to the timing of communication, to the content, to the creative, to the messaging and to the offers.”
Earlier this year, Netcore had acquired Quinto.ai, an AI-powered Chatbot. And now with this acquisition, Netcore covers all its bases and further signals its resolve to be a global leader in the AI-for-Marketing space.