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Netflix dives into live streaming for entertainment formats

Netflix will be launching live streaming for the first time. According to reports, it is in the early stages of development. Deadline, the entertainment portal, reported that this new feature will permit viewers to vote for talent contests including the reunion shows on Selling Sunset or the forthcoming Dance 100.
Netflix, facing competition from other networks and streamers, is in need for original content which is new, especially amid an erosion of subscribers. Netflix’s competitor Amazon has utilized live streaming for the coverage of Premier League and ATP tennis. 4K is used by Apple for the delivery of Major League Basketball. Netflix has no sports rights in its portfolio, which means it has to rely on entertainment for live-streaming.

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