Netflix's Tudum fan event breaks records, captivates fans worldwide

This past weekend, Netflix hosted Tudum: A Global Fan Event in São Paulo, Brazil, delivering an unforgettable experience for fans and setting new records. The event, held at the Bienal of Ibirapuera Park, spanned three days of fan conventions and culminated in a global livestream event that captivated millions of viewers worldwide.
Over 25,000 passionate fans from all corners of the globe attended the Tudum fan convention at the Bienal of Ibirapuera Park. Spread across three days, the convention featured 21 interactive activations showcasing 29 shows and films, providing attendees with an immersive and engaging experience. From meet-and-greets to games, live music performances, and more, fans had the opportunity to connect with their favorite stars and indulge in the world of Netflix like never before.
The grand finale of Tudum was a global livestream event that showcased Netflix's biggest stars in front of an enthusiastic audience of 11,000 fans. The livestream garnered an incredible 78 million views globally across Netflix's social channels, surpassing all previous records in Tudum's three-year history. Trending at #2 on Twitter in the US, Brazil, and worldwide, Tudum ignited conversations and excitement around the world.
During the livestream, the highly-anticipated teaser debut of ONE PIECE propelled the show to claim the #1 spot globally, creating a massive buzz on social media platforms. Characters like Katara, Sokka, Aang from Avatar: The Last Airbender, and Penelope from Bridgerton trended, further highlighting the event's cultural impact. In total, the pre-event trailers, the livestream, and day-of title asset debuts garnered over 1.2 billion views worldwide, showcasing the immense reach and popularity of Netflix's titles and brand.
Inaki Godoy, star of ONE PIECE, expressed his gratitude for being part of such a monumental event: "I am so grateful for the opportunity to be included in such a massive event. The experience was everything I could have ever wished for, and the people of Brazil were so welcoming. I am so happy we were able to celebrate such a special moment with them."
Maitreyi Ramakrishnan, known for her role in Never Have I Ever, shared her excitement and appreciation for the incredible energy of the fans: "I knew the energy and excitement would be outstanding, but I could have never imagined it would be as amazing and passionate as it was. Brazil made me feel so welcome, and that truly is just so special. Tudum got to highlight the power of TV/film but also the immense power of fans internationally."
Tudum showcased its magnitude through impressive statistics and memorable moments:
• 25,000 fans attended the fan convention in person, with an additional 11,000 fans joining the global livestream.
• Over 100 Netflix stars participated both in-person and virtually, engaging with fans and creating unforgettable memories.
• The event celebrated 45 Netflix series, films, and games, generating excitement for upcoming releases.
• The livestream was broadcast in 10 languages across 20 individual streams on YouTube and Twitter, featuring 12 live cameras for an immersive viewing experience.
• The 2-hour live show united fans from around the world on a global stage, captivating viewers with exclusive