NetworkPlay partners with dmg events to bring ad:tech in India

The world's No.1 Digital Marketing, Media and Advertising Event will now make its presence felt in India, with New Delhi being the first city in India to host this glorious event. Presenting ad:tech New Delhi, the first Interactive Advertising an Digital Marketing Exhibition and Conference, scheduled to take place in New Delhi on the 27th and 28th of April 2011 where brands, agencies, publishers and service providers come together to share, network, learn and do business.

For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

The event includes a full conference program featuring leading minds, globally respected international keynote presentations the most targeted exhibition floor showcasing industry leaders.

ad:tech New Delhi 2011 will be the first ever regional event in India and will bring together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers. The two day exhibition and highly engaging conference is being planned for 27-28 April 2011 in Delhi NCR (National Capital Region) and will provide the attendees with a mass of new knowledge and many new contacts.

As Asia's leading event organizer in the field of interactive marketing, ad:tech will provide sponsors only with the optimal branding and networking opportunity, and exhibitors with the best platform to showcase your products complete with unsurpassed quality leads generation.

India's demographics provide ample reason to get excited about the Internet market's potential for stellar growth. A World Bank study shows every 10 percentage point increase in broadband penetration leads to a 1.38 percentage point increase in per-capita gross domestic product growth in developing economies. According to PwC Entertainment and Media Outlook 2010 report, with increased Internet usage, Internet advertising is projected to grow by over 20 per cent over the next five years. As the online India grows, advertisers are becoming aware of Internet's broad influence and ability to create an opportunity to inform/engage the audience.

On bringing ad:tech to India, Paul Beckley, VP Asia said, "India is an evolving and growing market in the digital sphere and it is our pleasure to join hands with NetworkPlay to bring what will be best in class conference and exposition"

Rammohan Sundaram, Event Chairman, ad:tech India and CEO of NetworkPlay reinforced the fact of being present in this space will enable growth for the ecosystem by saying, "Our objective has always been to ensure acceleration in the digital medium whether the touch points are through web, mobile, dth or research. With this association we enter the event space that will drive tremendous growth to the industry through various learnings that will get highlighted through the conferences and key note sessions. Adding to that will be the massive expo that will from here on be the marketplace for buyers and sellers to come together on one platform. We are extremely delighted to bring ad:tech to India and New Delhi will witness the first showcase event scheduled in April on the 27th and 28th 2011 at the Kempinski Hotel in Gurgaon"