New York Festivals adds Leo Burnett as advertising agency network

New York Festivals International Advertising Awards adds Leo Burnett to its 2010 Advertising Agency Network of the Year Award. Originally, the winning entries of Leo Burnett's agencies, Arc Worldwide and Lapiz were overlooked in the final tally because the name Leo Burnett was not included in their brand names.

James Smyth CEO, New York Festivals International Advertising Awards, said, "As the global reach of advertising networks continues to expand, a parent company's brand name is not always included in the names of regional or local ad agencies that are wholly or partly owned by the parent company. New York Festival's oversight that resulted in the winning work of Arc Worldwide and Lapiz being omitted in the final tally for the Leo Burnett network is regrettable and we apologize for this oversight. Going forward, our entry forms will request the name of the network affiliation during the entering process to eliminate the possibility of this occurring in the future and to ensure all network winners are included in the final tally."

Young & Rubicam (Y&R) was also named Advertising Agency Network of the Year for their exemplary work at the awards ceremony held last week in Shanghai, and will continue to hold that title. "The total points for both networks were very close and we congratulate both organizations for their major contributions to the art and effectiveness of advertising," said Smyth.