Nexus Malls and the LEGO® Group join hands for a Christmas Extravaganza
Patrons across the Nexus portfolio of malls are set for a memorable experience, this Christmas. Nexus Malls is known for coming up with unique means to celebrate every festive season, this year, as a part of their Christmas celebrations, they joined hands with The LEGO® Group to create magic across their portfolio of malls. Starting December 15, across the Nexus Malls portfolio – Mall of Amritsar, Ahmedabad One Mall, Elante Mall in Chandigarh and WestEnd Mall in Pune – guests will get an opportunity to participate in the creation of an entire LEGO® village. At Seawoods Grand Central Mall in Navi Mumbai, an attempt will be made to create the longest LEGO® train in India. With this unique feat, both the brands attempt to deliver an experience for its patrons like never before.
Across all malls in the Nexus Malls portfolio, patrons will be lured by a 45 days of Asli Happyness Wala Sale. Starting December 14, most brands will offer great discounts until January 31, 2019. In yet another first, malls will host a FLAT 50% OFF Sale for duration of five consecutive days from December 21 to 25 with participation from over 200 brands in each of the shopping malls.
Chief Marketing Officer at Nexus Malls, Nishank Joshi said, “At Nexus Malls, we are constantly striving to deliver an experience to our patrons which is unique and lasting. We have associated with The LEGO Group this year for our Christmas festivities for several malls in our portfolio. I am certain about The LEGO experience will be something that our patrons will cherish for a very long time. This also kickstarts our 45 day long shopping carnival across the Nexus portfolio, where over 100 brands will be offering up to 60% discount. In what could be another first, at our malls in Punjab, we are gifting a second home as the Mega Prize for the lucky winner at our Asli Happiness Wala Sale”
Commenting on this mega launch, Mr. Atsushi Hasegawa, General Manager, Emerging Asia, The LEGO®® Group said, “We are delighted to launch this one of a kind event in India. This is our biggest event in India till date and we are confident that the event will enjoy success amongst our consumers from across age groups. Festivals have been an integral part of Indian culture and our efforts have always been focused on uplifting the festive spirit in unique ways through our varied range of products and activities. Over the course of this Christmas carnival spanning over 24 days, we are aiming to create the India’s longest LEGO® train with the help of LEGO® fans in India. Kids can build the train, run them, be part of speed run contest and create joyous memories at the photo booth. We are also bringing in an immersive opportunity where children can hop on to a larger than life static train setup and experience a panoramic view of the train running through the LEGO® landscape using VR glasses.”
Nexus Malls will also host the third edition of the *99 Sale, as a part of the Asli Happyness Wala Sale on January 11 – 12 – 13, 2019. This year, *99 Sale will also see introduce two IP’s : MONKEY BAAT and BURPY! MONKEY BAAT is an in-house movie buff, who only understands movies and entertainment. He will review movies and share his views with the guests. BURPY is a food connoisseur, who will be reviewing the wide range of cuisines available at the food court. He will also give out several food combo’s ending at a price point ending in 99.
For shoppers, the fun doesn’t end here as the malls aim to add more thrill to the shopping spree with the introduction of multiple contests. Customers who shop for Rs 5,000 and more will be eligible for a lucky draw and stand a chance to win over thousand gratification opportunities such as Hyundai Car, International trip for 2 lucky families, home décor, luxury watches, accessories, gift vouchers and many more.