NIC Ice Cream appoints Madison Media Ultra as Media AOR

Pune based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.

Co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, NIC Ice Creams keeps true to its tagline 'Honestly Crafted' by producing exotic and seasonal ice creams using only milk and real ingredients, while ensuring that artificial flavors, coloring agents, and preservatives are excluded from the recipe. With over 50 delicious flavours, NIC Ice Creams serves in 86 cities across India.

Commenting on this new association with Madison, Jeetendra Bhandari, Founder, NIC Ice Creams, said, “Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create 'cool' and impactful pieces of work”.

“As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Cream. Together with them, me and my team are eagerly looking forward to creating ‘honestly crafted’ work”, says Jolene Fernandes Solanki, Chief Operating Officer of Madison Media Ultra.

Madison Media, India’s largest homegrown communication agency, is now the World’s 4th Largest Independent Media Agency as per RECMA. Madison Media also tops RECMA’s qualitative ranking chart for the last 4 consecutive years with a Dominant Score. At DMAsia’s Echo and Sparkies Awards 2023, the Agency was titled Media Agency of the Year along with winning 28 metals. At GoaFest 2023, the Agency won a total of 17 metals and came in 3rd at the Media Abbys. In E4M Prime Time Awards 2023, the Agency won for the 6th time TV Media Agency of the Year. The Agency is also ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner in addition to winning over 470 awards since 2020.

Madison Media Ultra is a part of Madison World, India’s largest homegrown communication agency group established in 1988, that handles media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, Jyothy Labs, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.