Niddhi Agrewal to make OTT debut in Prerna Arora’s Next

Niddhi Agrewal, a renowned face in Telugu, Tamil and Hindi cinema is going to make her OTT debut with Prerna Arora, a producer recognised for her trailblazing storytelling and impactful cinematic ventures.

Sharing further details about this groundbreaking move, Prerna added, "I've always focused on creating pan-India theatrical films since the beginning of my career, as that's how I perceive cinema, business, and the industry as a whole. However, in recent years, watching web series has sparked my curiosity and excitement about this new form of storytelling. I've always been deeply passionate about films, so exploring OTT platforms was a natural progression for me. Unlike traditional theatres that often feature big, mainstream films, OTT platforms offer a diverse array of content, showcasing different stories and subjects from around the world.”

Niddhi Agrewal further shared, "I was eagerly waiting for a script that sparked my interest and Prerna's film just hit all the right notes. Really thrilled to explore the OTT space with this one."

Speaking on why she ventured into OTT, Prerna Arora added, “This diversity intrigued me, and I felt compelled to explore this new avenue of storytelling. That's why I decided to venture into producing an OTT film alongside my theatrical projects. I couldn't be more thrilled about this dual journey. It's both a challenge and an opportunity to showcase unique narratives and rediscover myself as a producer.” She is known for iconic films like Rustom, Toilet: Ek Prem Katha, Batti Gul Meter Chaalu, Padman and Pari among others and has already created a stir with her next due to its unique storyline, a Telugu-Hindi tale titled Hero Heeroine starring Divyah Khosla Kumar.

Talking about the content available on OTT platforms, she stated, “The freedom and the challenge of breaking new ground in storytelling are exhilarating. Now, after gaining valuable insights, I'm committed to collaborating with the biggest OTT platforms to deliver films and experiences that they can be truly proud of. Unlike others who merely exploit these platforms, my goal is to create content that not only makes everyone proud but also thrives in the business aspect. I'm eagerly anticipating this change and looking forward to producing compelling content for both theatrical releases and OTT platforms."

The highly anticipated OTT film, which marks the debut of Nidhhi Agrewal, is produced by Prerna V Arora’s SKG Entertainment along with UJS Studios, and is all set to unveil its first look on 24th February.