Nikhil Madhok rejoins Star after quitting Discovery

Nikhil Madhok, former Senior Vice-President and Head of Products, Discovery Networks Asia Pacific, has rejoined Star TV where he will be managing the content section, as learned by Adgully. His association with Start TV goes back a long way. In November, he had put down his papers from Discovery and shortly after he rejoined Star.

He has had a long stint with Star before as the Marketing Head starting in 2011, where he headed Marketing & Content strategy for Star Plus. He had conceived, planned and executed the entire 360-degree launch of Star India’s most ambitious show of the decade – ‘Satyamev Jayate’. 

Madhok had also worked for both original content creation and P&L management as Business Head at Life OK (now Star Bharat). He was instrumental in creating a new male-focused content strategy, which created a unique place for the channel in a fragmented General Entertainment category catering only to women.

With over 16 years of experience in General Management, Content creation, Brand Management & Sales for leading brands with a national and global footprint, Madhok has led cross functional international teams to deliver exciting brand mixes across the globe. He had also worked with Turner and HUL for three years.