NIKON launches ‘Yeh Diwali NIKON Wali’ festive ad campaign

Nikon India Private Ltd, released its latest festive campaign to capture the mood of this festive season. An integrated digital marketing campaign “YehDiwaliNikonWali” reckons joyful spirit ahead of Diwali. This festive campaign is aimed at fulfilling desires of individuals across all age groups and demographics to possess their dream camera at attractive prices and position the brand as an enabler that helps capture these precious moments. Thus, making it a Nikon-wali Diwali.

 

Commenting on the launch of NIKON’s Festive Campaign, Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd, said “With festive season on the anvil, we have launched a heartwarming festive campaign ‘Yeh Diwali Nikon Wali’ that will enthuse our customers towards NIKON’s diverse range of cameras. The campaign has already generated a lot of anticipation amongst the photography enthusiasts, and it’s overwhelming to see such elated response from across different corners of the country.” 

 

With this thought, Nikon India, rolled out its pan India festive campaign on 1^st October 2022. An integrated marketing campaign that is being promoted across Digital, BTL and ATL platforms, like social media channels, radio promotions & attractive POSM material a storefront. The campaign is aimed at enticing the customers with Nikon’s festive season offers.

 

Owing to the spirit of these festivities ahead of Diwali, customers can also acquire Nikon's latest product launch, the iconic Z 30 Camera to document the Diwali shenanigans through a camera that breathes life into every shot taken. With enhanced functionality and an array of superior features, the new Z 30 is an impetus of wondrous imagination and possibilities that users can explore this Diwali. It surfaces a chance for families and individuals across the country to embrace such auspicious occasions and leverage product's performance capabilities to the fullest.

 

Supporting the essence of the upcoming Diwali festivities with this unique campaign, Nikon India has introduced a host of alluring cashback offers on its products to enhance photographic culture and ignite a sense of excitement among photography lovers. The "Festive Special Consumer Offer" from Nikon will feature a payback and consumer deals on the Z9, Z6II, Z7II, Z5, D850, D780, Z30, Z50, z fc, and some mirrorless lenses. Furthermore, Nikon products provide customers compelling No Cost EMI plans on selected models, including Re. 1-down payment programmes and extended tenure plans.