Ninjacart Unveils Powerful Brand Revamp

Ninjacart, India's leading agri-platform, has taken a significant step to reaffirm its commitment to revolutionising the agri-tech sector and fostering financial security and growth opportunities across the entire agricultural value chain. Today, Ninjacart proudly unveiled its brand revamp, marking a pivotal moment in its mission to create a brighter, more sustainable future for all involved in the agri value chain.

Ninjacart's brand revamp is more than just a cosmetic change. In addition to representing unity and growth, the updated visual identity represents the varying capabilities of Ninjacart ie. Legacy, Tech Capabilities, People, Domain & Industry Expertise, Partnerships, that come together to create value for its customers. The vibrant colour palette reflects nature's elements and the promising future of the agri community, emphasising interconnectedness in the food supply chain. 

The central message, "Behtar Kal ka Saathi" or "Partners for a better tomorrow," embodies the brand’s vision of creating "Better Lives for Every Agri citizen," showcasing Ninjacart’s commitment to enhancing lives, creating opportunities, and promoting a sustainable, prosperous future for all in the value chain. 

This commitment extends to their affiliated brands: Ninja Mandi, which employs technology and innovation to drive growth in the reseller ecosystem; Ninja Global, serving as a dynamic hub for secure global trade, bringing together buyers, sellers, freight forwarders, and financial partners; Ninja Kirana, dedicated to fast-tracking the growth of small business owners, and Ninja Kisaan, focused on enhancing the lives of farmers through innovative solutions.

With over eight years of dedication, Ninjacart's transformation from a fulfillment-centric business into a marketplace platform is now mirrored in our revamped brand focusing on commerce, credit, and more. In the campaign we are lifting the veil off the unsung heroes who run an invisible relay race every day to make sure delicious food reaches our plates. This film is a tribute to all the agri citizens who have trusted us in the past 8 years and have made us who we are today.” said Hemanth Vasudevan, Head of Marketing, Ninjacart.

 "The rebranding reinforces our commitment as 'True Partners' for every agri stakeholder in the agricultural value chain, whether a farmer, trader, retailer, importer or exporter. We're dedicated to providing commerce, credit, and fulfillment opportunities, building stronger relationships with existing clients and resonating with potential partners who share our vision. Our mission is clear: to enhance lives, create opportunities, and foster a sustainable, prosperous future for all agri citizens through an efficient agri trade network. " added Hemanth Vasudevan.

In the coming months, Ninjacart's brand will be readily accessible through a variety of online and offline platforms, including the revamped website, social media channels, and user-friendly apps. Ninjacart is committed to ensuring easy engagement with the brand.

Furthermore, Ninjacart is expanding its presence in offline mediums, such as outdoor advertisements, print media, and industry events. In-market consumer activations will offer valuable opportunities for direct engagement with Ninjacart's new brand.

Ninjacart's marketing strategy encompasses a comprehensive digital campaign that introduces the rebrand, highlighting the mission, tagline, and enhanced user experience. Targeted campaigns through DSP Networks will reach diverse audiences via multiple OTTs and category apps, extending the reach and impact of the rebrand.

In the wake of this rebranding, Ninjacart is resolute in its mission to enhance the lives of agri citizens. As the brand moves forward, it will focus on expanding its reach, improving services, and nurturing a network that fosters a sustainable and prosperous agri sector in India and across the globe.