Nirmal Karthikeyan joins Way2News

Nirmal Karthikeyan has been appointed as the Regional Sales Head for Southern India at Way2News, a hyperlocal digital news platform. In his new position, he will be tasked with enhancing Way2News' presence and growth in key southern markets. Karthikeyan will lead strategic initiatives for the promotion and monetization of Way2News' premium language inventory, aiming to establish the platform as the preferred choice for clients and agencies in South India for content engagement and advertising opportunities.