No of Categories, Advertisers, Brands drop in IPL 15 compared to IPL 14: TAM Sports

Indian Premier League Season 15, which commenced on March 26, 2022, has had a slow start as far as brands and advertisers are concerned, compared to IPL 14. As per TAM Sports data, the number of Categories, Advertisers and Brands have dropped in IPL 15 compared to the same number of matches in IPL 14. The TAM Sports data covers the period March 26 to 29, 2022 vis-a-vis April 9 to 13, 2021.

During the first 5 matches, the Top 5 categories’ list had 4 categories from E-commerce Sector, with more than 30% share of the Ad Volumes in IPL 15.

The Top 5 categories together had 40% share of the Ad Volumes in IPL 15. Three out of the Top 5 categories were common between IPL 14 and 15.

The Top 5 Advertisers contributed more than 1/5th the share of Ad Volumes during 5 matches of IPL 15. Sporta Technologies was the only common advertiser among Top 5 advertisers during IPL 15 and IPL 14.

Twelve new categories and 65 new brands advertised in the first 5 matches of IPL 15, compared to the same number of matches in IPL 14. Among the new categories, Corporate/ Brand Image topped the ,list followed by Ecom-Auto Rental Services.

Among the 65 new brands, Kamla Pasand Silver Coated Elaichi topped the list, followed by Tataneu App.