No other magazine can offer the kind of advice that Lonely Planet can: Tarun Rai

Commenting on the launch, Tarun Rai, CEO, Worldwide Media, said "The Lonely Planet Magazine is going to set a new benchmark for travel magazines in India. With experience in travel of over 35 years and access to 365 travel writers across the world, no other magazine can offer the kind of advice that Lonely Planet Magazine can. In its pages you will find new destinations to travel to, as well as new things to do in familiar destinations. Take a subscription to the Lonely Planet Magazine. It's a small investment for a better holiday".

The magazine will be priced at Rs. 100, and is available on newsstands from, Jan 28th, 2010. The product is aimed at the affluent, urban couples in the age group of 30 ' 50 years, who are keen travelers.

Debolin Sen, Brand Publisher, Lonely Planet, Magazine India, elaborates, "The Lonely Planet Magazine India is truly expansive in its content. The magazine is an excellent inspirational tool. It helps one dream and plan future travel. The magazine helps you rediscover places you think you know well. It compels you to look at them with fresh eyes. And above all, if it's fresh and unique experiences you seek, this is the definitive magazine to access them all. It's really a stunning showcase of the why of travel. "

The magazine has different section like, "Postcards', where readers get to share stories about where they've been and what they've seen. "5 Easy Trips', where the magazine helps you get out on weekends, with five inspiring trip ideas every month. "Writing Home' will be dedicated to opinion pieces from Tony Wheeler (founder of the Lonely Planet Group) and a revolving panel of Indian travel experts and writers put the spotlight on interesting, and often quirky, corners of the world. "Features' will show are the unseen sides of known places, and even parts unknown. Insider will give inside knowledge from resident writers, expert advice, and hints and tips from readers makes up the Insider section. Most interestingly there will be 6 unique tear out "Mini Guides' to the readers' favourite cities.

The launch issue searches for the perfect sorbet in Sicily, finds the hidden cafes of New York, and goes hot air ballooning in Turkey. It also carries, kayaking and stay in the forests of Munnar, the colonial charms of Darjeeling's hotels, to the traditional saffron drink kahwa in Kashmir and so on. The magazine promises to give a good mix of read on National as well as International places with stunning pictures, crisp writing, and an insight into local culture, as well as exhaustive, practical information.

Vardhan Kondvikar , Editor, Lonely Planet Magazine India, said, "The magazine aims to bring to you the most astonishing photos and the friendliest writing, coupled with useful, clearly-presented information to inspire and help the Indian traveller see the world. We don't believe in dictating how you travel, only that you do travel well. And believe us; this issue will get you travelling well. Bet you can't wait for summer now."

So if you love going places, are you ready to "Travel well with Lonely Planet".