No place for racism: Coca-Cola halts all social media ads for 30 days from July 1
“There is no place for racism in the world and there is no place for racism on social media. The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners,” said James Quincey, Chairman and CEO of The Coca-Cola Company, in a statement on Social Media Platform Pause on the company website.
Starting July 1, 2020, The Coca-Cola Company will halt all digital advertising on social media platforms globally
In a statement made earlier on June 4, 2020, Quincey has stated, “Now, with George Floyd’s death, I’ve been reflecting on our duty to Black people in America. Simply put, America hasn’t made enough progress, corporate America hasn’t made enough progress and nor has The Coca-Cola Company.”
As per media reports, this decision is part of the ongoing boycott of Facebook and Instagram organised by the Anti-Defamation League, the NAACP, and other organisations, calling for “Stop Hate For Profit”. Coca-Cola’s decision covers not just Facebook and Instagram, but Twitter, YouTube, and other platforms as well.