Nykaa rolls out own beauty brand Nykaa Naturals; ropes in Janhvi Kapoor

 Nykaa identified a gap in the market for on-trend, high performing quality-driven beauty products specially curated for Indian consumers and thus launched its own consumer beauty brand. Starting with Nail Enamels as their introductory range, today Nykaa carries a large number of products across its consumer beauty brands portfolio; Nykaa Cosmetics, a comprehensive makeup and beauty accessories brand owning cutting-edge product formulations & high-quality standards. Nykaa Naturals is a naturally derived ingredient-focused brand catering to all types of Indian hair, skin tones and skin concerns.

It consists of three sub-brands – Nykaa Wanderlust, a signature bath and body offerings for men and women; Nykaa Skin Secrets, a range of masks powered by Korean technology and a blend of Indian natural ingredients. Nykaa Naturals Hair addresses the demand for solutions targeting the most common hair concerns, featuring natural ingredients specifically for Indian consumers. Nykaa Beauty also offers Moi by Nykaa, a collection of fine fragrances.

In 2019, Nykaa collaborated with celebrated fashion designer, Masaba Gupta to launch Masaba by Nykaa, a beauty range featuring lips, nails and fragrances. Staying true to the Nykaa ethos, the brands continue to delight and inspire their consumers by offering high performing products & the latest trends in beauty through content across all their platforms. Adding a science powered skincare brand to its portfolio, Nykaa SKINRX was recently launched to target specific Indian skin concerns using clinically researched and globally recognised active ingredients.