O&M Gurgaon launches campaign for BMW

‘Bold Luxury’ takes center stage in the Indian automobile market with BMW’s latest campaign for its X range of SAVs. Led by the launch of the all-new BMW X6, the ‘Leave Your Mark’ campaign urges the all-conquering, new age Indian X-Range consumer to go out there and dominate all terrain and facets of his life in the luxurious BMW X range of SAVs.

Conceptualized and made by Ogilvy & Mather Gurgaon for BMW India, the ‘Leave Your Mark’ film entails different BMW X cars traversing a variety of landscape in the city and beyond leaving behind an ‘X’ mark wherever they go. Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses.

Frank-E. Schloeder, Director Marketing, BMW India: The ‘Leave you mark’ campaign represents the go-getter attitude of the modern day Indian in life and on the road. And it blends in perfectly with the BMW X range, an embodiment of boldness in design and performance.  We believe that this campaign will appeal to our discerning, status oriented consumer who demands more than just a luxurious car for his everyday journeys.

Kapil Arora, President – Branch Head, Ogilvy & Mather North: The BMW X range has stood for luxury with the heart of superior performance. We’ve taken this one step further and are telling our consumer that he has the whole world out there, waiting to be conquered. And now he has the perfect companion for it.

Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather: Positioning an iconic product like the BMW X brand in India was an exciting challenge. Having known the thrill of driving one for a few years now, I can vouch for how dominating these cars can be. That’s why our film showcases the X range at its dominating best.

Ehsan B, Director, Flying Pigs: I wanted to take the idea of ‘leave your mark’ by following the epic journey of our mysterious protagonist conquering any challenge, territory or terrain he faces - from  the city to the mountains. I wanted to see giant 'X’ within awe inspiring landscapes that filled the frame; employing a  dynamic approach that reinforced the X-ranges sporty and exhilarating credentials.