Ogilvy Gurgaon Conceptualizes TVC for BMW

All of us at some point in time have looked longingly at a BMW on the road and have dreamt of owning one. We have stared at it in a parking lot and wondered about how wonderful it would be to have one in our garage. Bringing alive this longing for a BMW, in a manner that showcases the cars in all their glory, BMW’s latest campaign tells consumers that owning a BMW is now a lot easier. Diwali is the time of the year when people indulge in various forms of luxury. With their festive season campaign, they hope to ride this sentiment and drive home the message of BMW’s  new found accessibility through BMW 360 and its various offerings.The film has been conceptualized by Ogilvy Gurgaon for BMW India.