OgilvyOne elevates Sonia Khurana as National Head, Customer Engagement

Sonia Khurana has moved to Mumbai as Sr. Vice President and National Head of Customer Engagementfor OgilvyOne. Prior to this, she was heading OgilvyOne’s Bangalore office. While in Bangalore, Sonia was instrumental in growing the OgilvyOne business and building a super-charged team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP, Elle Fashionwear, among others. 

Speaking of her move to Mumbai, Vikram Menon, President, OgilvyOne Worldwide India: Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.

Soniaadds: I am very excited to be in this role. It’s also a great privilege to be able to work towards delivering on David Ogilvy’s famous promise, “We sell, or else”.  OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.

In her new role, Sonia will focus on building the CRM and Loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.

Sonia has 15 years of experience in CRM, direct marketing and digital, and in the past has worked in DIREM and Wunderman International. Some of the brands that she has worked on include IBM India, Nokia, Microsoft, General Motors & Pizza Hut.