Oman Tourism betting big on digital platform; launches 'Opulence of Oman' campaign in the Indian market

"Opulence of Oman" will establish Oman's presence in the Indian market as a high-end destination for the evolved traveler and will be rolled out this month and run right up to April 2012 across digital and print media platforms. An amount of Rs. 1 crore has been allotted for the branding exercise.

The power and popularity of the internet will allow Oman to connect with net savvy users in India and will enhance the brand "Oman'.

Through this campaign, Oman will introduce new products that will focus on the different facets that Oman has to offer as a leisure destination”be it adventure, culture, honeymoon or MICE.

The Ministry of Tourism, Sultanate of Oman opened its office in India last year and has seen an increase in the number of travelers from India. For the year ending November 2011, the total number of Indians that travelled to Oman was 7.40 lakh, which is a 4.4 per cent increase over 2010, while the proportion of premium travelers increased by a staggering 20 per cent.