Omnicom Media Group picks Samantha Webb as Talent Director

Omnicom Media Group (OMG) Asia Pacific has appointed Samantha Webb in the newly created role of Talent Director, OMG Asia Pacific. In this senior leadership role, Webb will work closely with regional and local management across OMD, PHD and M2M to strengthen talent management and development. The move comes with the recent appointment of Cheuk Chiang to the Omnicom Media Group APAC CEO role and the group’s renewed focus to raise the bar on talent development and culture.

Webb has more than 20 years of industry experience in advertising, marketing and recruitment, working across agencies such as Grey, WCRS, and Major Players. Webb joins Omnicom Media Group from The Talent Business (TTB), where she was working as a Senior Talent Strategist, based out of the Singapore office. Webb brings an intimate knowledge of the media industry, and the critical role talent plays in fostering a positive agency culture leading to service excellence and growth. In her new position, Webb will be involved in holistic talent management that includes recruitment, coaching, training, learning and development.

Commenting on the appointment, Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific, said, “Great talent is everything to us. It’s the key determinant of our success so we need to ensure that we continue to create the right infrastructure, environment and culture for our talent to thrive. To achieve this, we have to have the best talent management practices and processes in the industry. Samantha is a vital addition to the leadership team because she brings on board a wealth of experience, best practice in talent management and a passion for nurturing and growing great talent.”

Samantha Webb said, “What strikes me about Omnicom Media Group is the emphasis on people and culture. The management team is committed to investing, nurturing and growing
talent and really believes in making their agencies the best place to work. I look forward to working closely with them to bring out the very best in talent.”

Webb’s appointment is effective from August 21st and she will report to Cheuk Chiang.