Omnicom Media Group ropes in Sudhir Nair to head Digital

Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Nair will drive the digital agenda for the network and its brands – OMD and PHD – as well as lead its growth and momentum.

A digital evangelist with more than 15 years of experience, Nair moves to Omnicom Media Group from Grey Global, where he had set up their digital offering incorporating a holistic and comprehensive set of services for leading brands across multiple sectors. Post Grey, Nair set up a full service agency 21N78E. Prior to that, he had spent time at Duckshake.com, Booz Allen & Hamilton, Repro India and VANS Info & Investor Services.

Nair’s appointment is effective immediately and he will be based in Mumbai. He moves to the position vacated by his predecessor Avinash Jhangiani, who has taken the role Chief Innovation Officer within Omnicom Media Group India.

Commenting on Nair’s appointment, Jasmin Sohrabji, CEO India & SEA, Omnicom Media Group, said, “As a network, Omnicom Media Group has witnessed a huge growth in digital across all platforms – search, display, social and mobile offerings in India. Sudhir’s proven track record of delivery will keep our momentum going with focus on further growth and innovation. Sudhir will work collaboratively with the business units and agency leads to further our digital mandate. As a network, we are committed to investing in talent to ensure that we are ahead of the curve when it comes to digital expertise and we are thrilled to have Sudhir on board.”

On his new role, Nair said, “Digital has transformed the advertising and marketing industry for the better. Thanks to the digital revolution, customer engagement has been taken to another level, leading to more meaningful brand and customer connections. In this exciting landscape, I am delighted to join Omnicom Media Group, a network at the forefront of digital innovation. I am looking forward to working closely with both the experienced as well as young talent that exists within the agency to strengthen our offering and make it more future facing.”