Ooredoo Group launches OTT platform

Ooredoo Group has launched its first-ever streaming platform, 'Go Play Market', in partnership with MediaKind and supported by Microsoft.
Leveraging MediaKind's advanced technology platform, powered by Microsoft Azure, 'Go Play Market' offers a wide range of entertainment options - including live TV channels, video-on-demand, and much more - from various digital players and content partners through a single platform.
The platform has been officially launched in six of Ooredoo Group's markets, including Oman, Kuwait, Iraq, Tunisia, Algeria, and the Maldives - catering not only to Ooredoo customers but also expanding its reach to non-Ooredoo subscribers in these markets.
Aziz Aluthman Fakhroo, Group MD and CEO, Ooredoo, said: “With 'Go Play Market', our goal is to establish a comprehensive entertainment hub, tailored to meet the diverse preferences of our customers, as well as non-Ooredoo subscribers, across multiple markets. Our collaboration with MediaKind and Microsoft to launch 'Go Play Market' marks a first important milestone in our efforts to broaden our offerings and upgrade the entertainment experience for everyone in the markets where this platform is accessible.”
Allen Broome, CEO, MediaKind, said: “Collaborating with Ooredoo and Microsoft on the launch of 'Go Play Market' is a thrilling venture for MediaKind. We are proud to leverage our cloud native MediaFirst and Aquila live streaming platforms to create cutting-edge entertainment services matching Ooredoo’s market ambitions for the region. By leveraging Microsoft Azure's robust cloud capabilities, we are bringing a diverse range of content and live TV experiences and are launching a service in record time to audiences across multiple countries. 'Go Play Market' signifies the power of strategic partnerships and innovation, and we are excited to shape the future of OTT streaming in collaboration with Ooredoo.”
Paco Salcedo, General Manager Enterprise, Central and Eastern Europe, Middle East & Africa at Microsoft, said: “Partnering with Ooredoo Group and MediaKind for the inauguration of 'Go Play Market' marks an exciting milestone in our commitment to revolutionize the entertainment landscape. By leveraging the cutting-edge capabilities of Microsoft Azure, we're enabling 'Go Play Market' to offer a rich and diverse range of content to audiences in Oman, Kuwait, Iraq, Tunisia, Algeria, and the Maldives. This collaboration underscores our dedication to empowering our partners and customers with innovative solutions that redefine the digital experience. Together, we're shaping the future of OTT streaming and unlocking new possibilities for entertainment consumption."
The signing ceremony between Ooredoo Group, MediaKind, and Microsoft took place during the Mobile World Congress 2024 in Barcelona.