Oriflame Unveils Advanced Ecollagen Range with Sonali Bendre

Over an afternoon filled with beauty and panache, in Mumbai, OriflameIndia unveiled its enriched youth elixir –Ecollagen Range in the presence of their brand ambassador, Bollywood diva, SonaliBendre. Oriflame, a brand with a rich history of 45 years inresearch and development, and a constant belief in re-inventing itself, launched its best-selling Ecollagen range with the added benefits of Plant Stem Cell extracts. The day dedicated to celebrating youthful skin witnessed a scintillating performance byPrakriti and SukritiKakkar, indulgent pampering sessions, that ended with SonaliBendre revealing the secret to her luminous skin.

“On the occasion, introducing the range, Pradnya Deshpande, Sales Director, Oriflame India, said, “For Oriflame, Ecollagen range has been one of the best-sellers in the skin care category. Keeping in mind our aim for constant innovation, we present the Ecollagen range with revolutionary Plant Stem Cell extract to re-discover the secret to beautiful, healthy skin.”

Plant Stem Cell extracts, the key component in the Ecollagen range, provide extraordinary anti-wrinkle effects. Driven by Powerlift technology, the ingredients contain peptides that stimulate elastin production to fight against skin sagging. The powerful formula evens skin tone, re-plumps wrinkles from within, and prevents their further formation. The paraben-free range meant for women in the age group of 35- 40, has a rich, silky texture which is quickly absorbed by the skin.

Sonali Bendre, Brand Ambassador, Oriflame India, was exultant as she addressed the gathering. “I’ve witnessed Oriflame’s sheer dedication in understanding the desires of the consumers and meeting them through constantly upgrading their wide product portfolio. Ecollagen is a prime example of a much loved range that Oriflame added value to, to provide a path-breaking product. The range has been one of the secrets to my youthful skin.The light texture and the delicate fragrance have become indispensable to my daily skincare routine.”

The refreshing evening also saw the melodious twins, Prakriti and SukritiKakkar, sway the audience to their lively, upbeat tunes. The evening proved to be extraordinarily delightful for the winners of Oriflame’s Selfie with Sonali Facebook contest, who got the opportunity to interact with Sonali Bendre and win exciting goodies from Oriflame.

The alluring Ecollagenrange consists of the potent Oriflame Ecollagen Wrinkle Correcting Day Cream SPF 15 which shields the skin against signs of aging caused by exposure to sunlight, and Oriflame Ecollagen Wrinkle Correcting Night Cream that extends the protection for the hours in the night.Thebrandfurtherplans to expand this premium range by adding Ecollagen Wrinkle Correcting and Lifting Serum, Ecollagen Skin Perfecting Toner, Ecollagen Foaming Gel wash, and will be available in the Indian market in the coming months.

Price: Oriflame Ecollagen Wrinkle Correcting Day Cream SPF 15 - Rs. 1599/ -
Oriflame Ecollagen Wrinkle Correcting Night Cream - Rs. 1699/-
Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 59994