Ormax Media launches Cricket Advertising Understanding Report

The report is based on the Day After Cricket 2011 study, which measured ad recall and likability during IPL 4 and the Cricket World Cup. This report aims to arm a media planner with data and knowledge that will empower them towards making more effective cricket buying decisions for the future, through detailed analysis on the performance of the brands which advertised on IPL 4 and the World Cup.

Speaking about report, Shailesh Kapoor ' CEO, Ormax Media said: "As we all await to enter into a new cricket season, the Day After Cricket 2011 Report will help capture key learnings on cricket advertising ' critical success factors, the role of innovations & sponsorships, the role of celebrities and other such areas that will help investors make more effective decisions for the spends in the big ticket properties of 2012, particularly IPL 5"

Day After Cricket 2011 was conducted by Ormax Media across 9 markets ' Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Lucknow, Bangalore, Pune and Ahmedabad, over 90 days and among 12000+ respondents. The TG for the study was 15-44 year olds, Males and Females, SEC AB.