Ormax Media to track awareness of young audience; Launches YoBuzz!
YoBuzz! will track Unaided and Total Awareness for upcoming and recently launched reality shows across youth channels such as MTV, Channel V and UTV Bindass, as well as Hindi GECS such as Star Plus, Colors, Zee TV, Sony, Imagine and others.
Speaking about YoBuzz!, Shailesh Kapoor, CEO & Co-founder, Ormax Media said: "For more than two years now, Hindi GECs have been using our GEC awareness tracking product Showbuzz for key marketing decisions in the pre-launch phase of new fiction and non-fiction shows. YoBuzz! is an extension of the same idea, we will track the specific audience segment ' viewers of youth channels"
He added: "YoBuzz! data can be used to track performance of launch campaigns of new reality shows, and take corrective action in the areas of creative and media strategy. While it is primarily designed for the youth channels, even the GECs will find it useful to track their big ticket reality shows like Bigg Boss and Kaun Banega Crorepati amongst the core audiences of the youth genre."
The track will be conducted every week in four cities ' Mumbai, Delhi, Lucknow and Bhopal, in the core audience segment of youth channels, i.e., 15-24 yrs SEC AB.
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