Outfront comes on board as sponsor for OOH category at The One Show 2019
In a reflection of the tremendous creative opportunities now possible in today’s outdoor ad market, The One Club for Creativity has announced a partnership with Outfront Media, Inc, who will serve as exclusive sponsor for The One Show 2019 Out-of-Home category. Deadline for entry is today, February 21, 2019.
Outfront Media is one of the largest out-of-home media companies in North America. Headquartered in New York, the company connects brands and consumers in the ‘real world’ on giant creative canvases. Their focus on creative, through in-house creative boutique Outfront Studios, has been recognised across the media industry.
As part of the partnership, Eddy Herty, National Creative Director, Outfront Studios, will lend his creative expertise to judging entries from around the world as a member of The One Show Print & Outdoor jury, which includes the OOH category.
In addition, The One Club will help co-promote an upcoming recognition program from Outfront, to be announced shortly, which celebrates personal artistic work done by members of the ad industry’s creative community.
“The One Show and Outfront share a passion for big creative ideas and quality of execution,” said Herty. “As a company focused on creative, Outfront is excited to partner with The One Club as a way to highlight the world-class creative work that’s now being done in today’s OOH market.”
“Some of the most exciting recent examples of great creative thinking to win at The One Show have come in the OOH category,” said Kevin Swanepoel, CEO, The One Club for Creativity. “Whether using the latest giant video screen technology or a simple but brilliant line of copy on the side of a bus, One Show Pencil winners in OOH have demonstrated a world of creative possibilities. We’re thrilled to have Outfront as a partner to elevate and celebrate the great work being done in the category around the world.”
The One Show is produced by The One Club for Creativity, the world’s foremost non-profit organisation celebrating creative excellence in advertising and design. The One Show awards will be presented on two nights during The One Club Creative Week in New York from May 6 to 10, 2019.